Hi, I'm Simona, a design researcher & strategist in love with data. I'm passionate about understanding people's behavior and needs. I believe that good research is a powerful tool to make extraordinary products and it should be easily understandable and emotionally engaging. My approach to research is at the intersection of data analysis + visual design + storytelling.
Right now, I'm working within the User Insight team at Nokia HERE Maps. I uncover insights about our users to help out teams make well-informed decisions, combining data analytics and qualitative user feedback. My background includes experience in brand strategy & analysis, information design, data visualization, exploring meanings through semiotics and an insane passion for food (cooking, and photographing).