👋 Hello

I’m Simona, a User Experience Research Lead based in Brooklyn, NY

With over a decade of industry experience, I've had the privilege of contributing to the successful launch of numerous consumer products and features that have touched the lives of millions. Currently, I'm leading the UX Research efforts for Google's Long-term Bets team.

My passion lies in creating consumer products that not only meet & delight but also anticipate human needs. I thrive on the excitement of building early-stage products, defining their trajectory, and ultimately scaling digital experiences. My role involves leading comprehensive research programs to unearth and validate opportunities, identify target audiences, and establish alpha/beta programs to refine product fit and usability.

I take pride in being a collaborative team player, forging strong relationships with Product, UX, Engineering, and cross-functional teams. In my view, research is an equal partner that informs every phase of product development.

Outside of work, my enthusiasm for food (from cooking to documenting to savoring) and my love for travel are constants. Additionally, I'm passionate about information design and data visualization. I believe that storytelling is a powerful tool in our field, and I enjoy creating insights reports that captivate and engage both immediate teams and senior stakeholders.