Hi, I'm Simona, a design researcher & strategist in ♥ with data.  I'm passionate about understanding peoples' behavior and needs.  I believe that good research is a powerful tool to make extraordinary products and it should be easily understandable and emotionally engaging.  My approach to research is at the intersection of data analysis + visual design + storytelling.

Right now, I'm working as UX Researcher @YouTube. My background includes experience in brand strategy & analysis, information design, data visualization, exploring meanings through semiotics and an insane passion for food (cooking, and photographing). Works ›