Born and raised in Italy, currently living in Brooklyn. I've lived in San Francisco, London, Berlin, Shanghai and Milan.
PROFESSIONAL
October 2022 - Present: Google, Staff UX Researcher & Lead, Long-term Bets, New York
September 2017 - October 2022: YouTube, Founding researcher of YouTube Shorts, Research Lead and Manager, Bay Area, CA
August 2014 - August 2017: Twitter Inc, Senior User Experience Researcher, San Francisco
March 2014 - June 2014: Nokia HERE Maps, Senior UX and Design Researcher, Berlin
October 2011 - February 2014: Nokia Maps, User Insight Researcher, Berlin
2009 Trendwatching, Spotter
2011 July-Sept: Interbrand, Cultural Researcher (freelance), Shanghai
2011 Jan: Poli.design, Lecturer and workshop at Master of Strategic Design, Milan
2010-2011: PG Design & Brand Consulting, Lead of Strategy and Research, Shanghai
2008: Poli.design, Design Consultant and researcher for Panasonic Ltd Japan, Milan
EDUCATION
2013 School for Poetic Computation, 10 weeks artist program, founded by Zach Lieberman, Amit Pitaru, Jen Lowe and Taeyoon Choi, New York
2010 Tongji University, Double MSC, Design & Innovation, Shanghai
2010 Polytechnic of Milan, MSC, Product Service System Design, Milan
2007 Polytechnic of Milan, BS, Industrial Design, Milan
FURTHER EDUCATION AND TRAINING
2013 Nicholas Felton, The Art of Data-based Visual Narratives, Berlin
2012 Communicating Insights, ESOMAR, Atlanta
2010 TU Delft, Jumpstart to Design Research, Delft
PUBLICATIONS, EVENTS AND SPEAKING
2015, Twitter Design Blog, Interview: How we run research with influencers and celebrities at Twitter, by Ximena Vengoechea
2015 Interaction15, IxDA.org, Workshop: Get out the Lab - conducting User Research in context, with Marco de Sà and Dave Dearman, San Francisco
2014 Eyeo Festival, Workshop: Eat the Data, Smell the Data, with Tega Brain, Minneapolis
2013 Exhibition: SFPC The First Class, public reception at Eyebeam, Art and Technology Center, NYC
2013 Tasted, School for Poetic Computation, Creators Project (online)
2013 Tasted, School for Poetic Computation, Digital Arti (online)
2012 Branding for China, RCS Media Group
2010 The DNA of Brands, Abitare Magazine (online)
2010 Brand Morphology, NOTCOT.org