Hi,  I'm Simona, a design researcher & strategist in love with data. I'm passionate about understanding people's behavior and needs. I believe that good research is a powerful tool to make extraordinary products and it should be easily understandable and emotionally engaging. My approach to research is at the intersection of data analysis + visual design + storytelling.


Right now, I'm working as UX Researcher @twitter.  My background includes experience in brand strategy & analysis, information design, data visualization, exploring meanings through semiotics and an insane passion for food (cooking, and photographing).

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